Top KPIs Every Fashion Brand Should Monitor

Running a successful fashion brand means staying on top of dozens of moving parts — from product development to sales, logistics, and finance. But how do you measure success objectively? The answer lies in tracking the right KPIs (Key Performance Indicators). With Just Fashion ERP, fashion companies can monitor their most important metrics in real time, ensuring decisions are backed by reliable data rather than guesswork.

📈 1. Sell-Through Rate

The sell-through rate is one of the most critical KPIs in fashion. It measures how much of your available stock is sold over a specific period. A high sell-through rate indicates efficient planning, while a low one signals overproduction or poor distribution. With warehouse management tools and real-time stock synchronization across Shopify, Farfetch, and PrestaShop, Just Fashion ERP helps maintain optimal inventory levels.

💰 2. Gross Margin and Profitability

Tracking gross margin reveals the profitability of your products after production costs. Fashion brands often deal with variable expenses — materials, labor, logistics, and marketing. With Product Data Manager, you can calculate costs per item, per collection, or per channel, while automated invoicing ensures accurate revenue tracking.

👗 3. Return Rate

High return rates are a major challenge in fashion, especially for online sales. Monitoring this KPI helps identify quality issues, sizing inconsistencies, or delivery delays. Through returns and credit note management, Just Fashion ERP provides a clear view of return patterns, enabling brands to act quickly to minimize losses.

🏬 4. Stock Turnover Ratio

The stock turnover ratio measures how many times inventory is sold and replaced during a given period. It reflects how efficiently your stock is managed. With warehouse automation and integrated supply chain coordination, Just Fashion ERP helps you balance availability with demand, improving liquidity and reducing storage costs.

🧵 5. Production Lead Time

Delays in production can affect deliveries and sales cycles. Monitoring lead times from design to finished product ensures that collections are released on schedule. With tools for sample management and production tracking, Just Fashion ERP keeps your team aligned and your collections on time.

🚚 6. Order Fulfillment Accuracy

Delivering the right product, in the right quantity, to the right customer is crucial for brand reputation. With order and agent management integrated directly into your ERP, brands can track fulfillment rates and reduce errors through full visibility of order status, stock, and shipping updates.

💡 7. Collection Performance

Each collection represents a creative and financial investment. Measuring its performance by revenue, sell-through, and markdowns helps determine what worked and what needs improvement. Just Fashion ERP consolidates these analytics across retail, wholesale, and e-commerce channels to give you a complete picture of your collection’s success.

📊 8. Agent and Store Performance

Knowing which stores or agents deliver the best results helps allocate resources effectively. With detailed performance reports from Customer and Agent Order Management and POS Retail, Just Fashion highlights top performers and identifies areas that need improvement.

✅ Conclusion

Monitoring KPIs is essential for growth, profitability, and agility. With Just Fashion ERP, fashion brands gain access to real-time analytics that track everything from production to sales and logistics. Having all your KPIs in one centralized system allows you to make faster, smarter, and more profitable decisions.

➡️ Request a demo today to see how Just Fashion ERP can help your brand monitor performance and grow sustainably.